Who wouldn't want to be the Xerox of the copier world or the Scotch of the adhesive world? While reaching such a point of recognition means millions in marketing there are still some manageable ways small business owners can achieve brand recognition, at least locally.
Free marketing: Take advantage of the free ways to get your business name out there.
"Who wouldn't want to be the Xerox of the copier world or the Scotch of the adhesive world? "
Directory Searches: Look for services that publish a directory of businesses concentrating on your area of expertise. Almost all will allow you to list your company there for free.
Social Networking: Build confidence and recognition with consumer contact. Most people these days are connected to one social marketing company or another. And just like hearing news about their families and friends they enjoy “getting to know” about local businesses owners and the latest and greatest services or products being launched. The big chains already do this and promote wide interest in say a new breakfast sandwich, coffee drink, wireless tablet model or even the latest sneaker model before a consumer even walks through the business’s door! Depending on your business you can create the same “craze” locally or simply invite consumers back to see what’s new.
Word of Mouth: Don’t underestimate the value of a referral. Ask for customers to add a review to your website. On your social networks encourage customers to comment and recommend your facebook page to their friends. Ask customers in person to tell others about you. Some times a simple thing like asking in person can go a long way. Many times customers are so busy going from here to there they might not think to tell others about you!
Next time: Spend a little money and build a big following …